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Paying $1 a click? Thats redicilous! Pay 10 cents to outsmart your enemy

It ridiculous when you have to pay more then $1 dollar for each and every click you receive to your PPC campaign in AdWords. You promote a $50 dollar product and $45 of that will go in advertising, wheres the profit? You don't need to spend hundreds of dollars advertising a clickbank product, why would you? When you can pay less then 10 cents for each click? Here are some common mistakes Pay Per Click advertisers make.

100's of keywords
Having too many keywords in one group of ads can decrease your keyword's quality score. So many people don't realize this and pay more than they have to. The suggested amount of keywords should be anywhere under 20. Although it is okay to have Broad, Phrase, and Exact match type of keywords for each one of those.

Content Network is turned on
This setting is turned on by default, this will show your ads in content related websites and forums where website owners put google ads to make money, this increases the chance of having click fraud, and you will not get as many targeted users.

Type of keywords
When selecting your keywords, common mistake people make is only using a broad type of keyword, lets say you are advertising AdWords tips, in your campaign it will look like this: AdWords Tips.
When you should have more than 1 type, 3 kinds of keywords to be exact.
Broad keyword, Exact keyword, and Phrase keyword, look below for an example..

Dog Walking Tips - Broad Keyword
"Dog Walking Tips" - Phrase Keyword
[Dog Walking Tips] - Exact Keyword

Group naming
When your ad group is named Dog Walking, each keyword within that group should have Dog Walking in it. You can simply add common words at the beginning and the end of the keyword.
Best AdWords Tips
Secrete AdWords Tips
New AdWords Tips
AdWords Tips from pro's

Daily Budget
Having $5 dollars as a daily budget will not give you many clicks, meaning your CTR (clock through rate) will not go too high, which decreases your overall quality score for your keywords. When you have a low quality score, you have to pay more then other advertisers.
When you can pay less beating AdWords and be on the top spot while outsmarting your competition.

If you would like to continue learning, please visit Beating AdWords
for more information on how to get to that top spot.

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SEO Article Writing Guidelines

What are the guidelines to SEO writing? Many ask this daily. If you have stepped into the world of SEO writing then you have discovered the SEO article writing guidelines. There is a lot more to SEO writing than most think. This is why the article marketing experts created the SEO article writing guidelines. Yes many great article marketing experts have different views of SEO article writing guidelines. Our views might be different from what you believe and what you currently do. I only know from experience with writing my own content for websites I own and here is what works best for me and my companies.

Let us talk a bit about what SEO is before we get into the SEO article writing guidelines for those that may be new or do not quite understand it. SEO stands for Search Engine Optimization. The purpose of SEO writing is to make your business more visual, more appealing in website search engines. Many people just dive in thinking that it is easy but it requires a few guideline rules in order for you to use SEO writing effectively. What are the SEO Article writing guidelines you ask then? There are not many SEO article writing guidelines. However the guidelines here are vital to have any success in SEO article writing.

SEO article writing guidelines number 1. Write good content, the number one rule in the SEO article writing guidelines. If no one wants to read what you wrote then the goal of SEO writing is out the window. Many businesses hire others mainly ghostwriters to provide eye popping content for their business website to lure readers to check them out. So the content has to be great. Being OK is just not good enough. For article directories to build back links OK is good enough but for website content it has to be awesome.

SEO article writing guidelines number 2. Keywords, they are little hidden subliminal messages within the writing that are to be in conjunction with the topic that is being written on. Keywords are very important to the SEO article writing guidelines. If you are a seller of fish bait an article you might want to do is what type of fish bait attracts which type of fish. Fish bait can be chosen as your keyword. So when someone types in fish bait in a search engine your article on types of fish bait will pop up (hopefully) a person will read it which in part can lead them to your business. Many get confused in this area of SEO article writing guidelines for either they in put too little or the wrong kind of keywords, or they mention the keyword way too much which is called keyword over stuffing.

Remember in SEO article writing guidelines you keywords have to make sense too. Meaning they should be relevant to the topic of the article. In fact the article it self should be in relation to what your business is. Fish bait seller is another example. Say you want to share a good fish recipe. Is that relevant to your business and getting potential customers to come to your fish bait business? Not really. Remember keywords are the KEY in SEO writing guidelines.

SEO article writing guidelines number 3. Keyword density. This gets a lot of controversy as to what is the right percentage to use. Well we all know that 2% or under is good for articles in article directories and blogs. How do we know this? Simple. The major article directories like Ezines, go articles and Isnare will not accept anything over 2%. But what about web content? In my SEO article writing guidelines I recommend you take your main keyword and 3 or 4 other related keywords and write at 3-4%. I've seen pages with 5% and 6% for 500 words and it sickens me! In a 500 word article at 5% for a 1 phrase keyword you will have it in the article 25 times. But what about 3 long tailed keywords? Well then you would have a quarter of the article keywords.

Here's an example. Lets take the keyword phrases SEO article writers, SEO article writing and SEO articles. Well first off in each of the three phrases you have the words SEO and Article. So if you were to write 5% for each keyword then the word SEO and Article would be in the content 75 times each. So for 500 words of content at 5% for these 3 long tail phrases you would have 200 of the words keywords! So what do you do? For multiple long tailed over lapping keywords you write 1% for the over lapping keywords and 2% for the keywords that are not over lapping. This way in the end you will be at 3% for the over lapping keywords and 2% for the keywords that are not over lapping. With this SEO article writing guidelines formula it pleases the search engines and the readers reading the content. Many times people forget the search engines don't buy your product and services, it's the people actually on the website who will buy from you. It's important to have optimized content but more important for the content to look and read well. This is one of the most important SEO article writing guidelines you must follow.

SEO article writing guidelines number 4. Be original, which is the forth important rule in SEO article writing guidelines. It is very important you work is fresh and original and in no way similar to someone's work or you could be accused of plagiarism.

With these simple SEO article writing guidelines you will see a difference and will have more success. If you do not follow the SEO Article writing guidelines you effort may be in vain.

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Business card advertising: 13 practical tips

Learning how to handle your business card advertising is one of the primary promotions to consider when going into your own business.

Business cards are the first "remembrance item" you give to someone after pitching your business.

Here are 13 tips on making your business card advertising memorable, easy to read and ready to be acted upon.

1. Business cards must have a two-fold purpose in order to draw customers to you.

a. The first purpose is to act as a "memory jogger" about the conversation you had with your potential client or referral source.

b. The second is to get them to take "the next step" which you suggested or one which you agreed upon.

2. In many ways, your business card is like a mini-ad. It can use a headline, an attention-getting photo or logo, some brief text and essential contact information.

3. Putting a professional photo of yourself on your business card helps those you have talked with to remember you. It links your image to your written name, position and company. Include a company logo, particularly if you are an independent sales person for a well-known company.

4. You'll also want to include a quick phrase of recognition (our is "taking care of your creative advertising") that answers the "What's In It For Me" question.

5. Try to conform to the standard 2" high x 3 1/2" wide size for psychological acceptance as a real business. This size also gives you convenient storage with other business cards. Weird sizes, although creative, may alienate decision makers with traditional business values.

6. Make sure you have some sort of quality printing: either raised type, 4-color photo, glossy paper, smooth cut edges, heavy paper, etc. If you can't invest $100 to $200 in printing your primary business card advertising, why would a client want to invest their money with you? Your goal: to show you are a legitimate business.

7. Caution: don't print your business cards on a laser printer. The big companies don't and neither should you, especially if you want to get taken seriously. (Laser or ink jet printers are great for testing different layouts and designs to show to your business friends for evaluations.)

8. Using the reverse side: Choose paper (or another material) that is easy to write on. Many businesses use this space to record appointments.

Provide a helpful tip. Others list specific product lines or services. Veteran networkers turn the business card over and write about their contact when they get home from attending an event. Cater your reverse side to the buying process that your customers follow.

9. Let's assume you have included essential information that is quickly read. Please recognize that different people have different communications preferences: some like e-mail, others prefer direct telephone numbers, etc. Make it easy for everyone to contact you directly using their individual styles. Respond to their inquiry quickly.

10. Always carry an adequate supply of business cards. Quite often, you'll have a great impromptu conversation on the beach, at a restaurant or on the bus. One of you will say, "I'm sorry, I ran out of business cards." To me, that's poor follow-through for your business card advertising efforts. Some people say it is a forecast of how they will be handled in the future.

Instead, you could tap into your "emergency back-up cards" which are always in your wallet or on your person. At least your new acquaintance walks away with a card, even though it may be slightly bent.

11. You'll find bulletin boards where you can post your business card at grocery stores, diners and other community locations. But remember, this is similar to advertising in a general interest newspaper that may or may not be targeted to reach the audience you desire.

12. A more effective way would be to examine the buying habits of your customers. Find out what kind of person recommends purchases of what you are selling.

For instance, a personal counseling service thrives on references from doctors and other health professionals. The counselors mail an introductory letter, enclose their business card and follow up with a personal request for an appointment.

13. See how your business card compares to others you have collected!

Make your business connection, then confirm your relationship with a business card. These tips will help your business card advertising become more effective.

© 2006 Jon Sinish

This article may be reprinted and distributed as long as the resource information remains intact.

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TampaMarketing

Things to Consider When Choosing a Tampa Kickboxing Class

Are you in search for the best kickboxing class? If you are in Florida then you might want to try Tampa kickboxing class. Whether you want kickboxing to achieve a leaner and meaner body, lose weight, achieve total wellness, and learn self defense skills, ... Read >

How to Make an Aggressive Dog Training Fun and Stress-Free

For centuries, dogs became an important part of our society. And like us, humans, dogs develop diverse and unique personalities. They can be sweet, playful, obedient and what not. Along with these traits, it is also common to come across a canine pet with... Read >

Growing Cherry Tomatoes at Home

People love cherry tomatoes. Who can't resist their taste? These tomato variety are very delicious and considerably easy to grow. They can grow virtually at any climate and at all seasons. No wonder why most home gardeners love growing cherry tomatoes. Th... Read >

Tips in Growing Tomatoes Pots

Tomato home gardening is the most favorite hobby today because it is the easiest and fastest way to harvest fresh juicy tomatoes that are bursting in flavor and ready to be served for the family. There are many ways to grow tomatoes and one is growing tom... Read >

Tomato Growing Guide

Tomatoes are among the most grown fruits in home gardens around the world. There is nothing to be surprised about this fact because there is nothing that beats the taste of fresh homegrown tomatoes and most of all, there isn't other fruit that offers huge... Read >

Easy To Do Steps to Grow Tomatoes Indoors

While tomato has become more popular and in-demand in markets, its taste quality has sadly deteriorated. This is because commercial growers have found a way to grow tomatoes that crop heavily and will last well in the supermarket at the expense of taste. ... Read >

Topsy Turvy Tomato Benefits

Gardening is one of the most rewarding and relaxing hobby. And for home gardeners, growing tomatoes is the best crop to grow. Tomatoes are easy to grow, but one thing that needs to be considered is their need for a strong support as they start to grow tal... Read >

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Bob Gillespie

Customers Won't Wait for Slow-Loading Web Pages: How to Fix the Problem

As crazy as it may seem to you, there are still a considerable number of Internet users with only a dialup connection. If you are an Internet marketer, you most certainly don’t want to cut off a large quantity of possible clients just because they have sl... Read >

Build Your Own Permanent Magnet Electrical Generator for Free Electricity

Did you know that you can do away with part or all of your electricity bill by fabricating your own, inexpensive permanent magnet generator? There is no expense to produce power this way, even though the generator does require a small amount of electricit... Read >

You Will Be Amazed at Your New Singing Voice!

How would you like to completely transform the way you sing and do it in less than three months? How would you like to sing with a broad vocal range, hitting every note perfectly? How would you like to participate in practice sessions that are more like f... Read >

What Will It Actually Cost to Power Your Home With Free Electricity?

An authentic, free energy device is something that produces more electricity than it uses. I would further argue that when the costs of initial acquisition, installation and upkeep of a free energy system are so great that they must be spread out over man... Read >

How You Can Decide the Sex of Your Next Baby

Some parents don't care that much about the gender of their future newborn. However, if you and your partner have an overwhelmong preference for a boy, there are some techniques you are able to employ to tip the odds towards having a baby of the sex you d... Read >

What are the Best Products to Sell Online?

For the purposes of this discussion, let me start by defining exactly what I mean by the terms "marketing niche" and "affiliate marketing." A marketing niche is nothing more than an opportunity to advertise a needed or wanted product or service to a group... Read >

Can You Profit From Trading Forex?

Foreign exchange trading is also called "FX" or "forex." Who is involved in the forex markets? Some of the largest banks and corporations from around the planet trade in currencies from various countries in order to create a balance where some are going t... Read >

Eating Your Way to a Perfect Body

Have you been seeking to get in shape with dieting and physical training? Are you getting the results you want or does it seem to be a lot of tough work and self control with little to show for it? If that’s so for you, the dilemma isn’t with the physical... Read >

Forex Signals That Mean Winning Trades

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Where is the Love of Your Life?

Eventually, we understand that Love is the most important thing in life. We are created from love and so it is reasonable that we want to find another special person to share it with. Until we can accomplish this, we may feel as if we are isolated on the ... Read >

Deciding on the Best Wood Router

The wood router is essential among cabinet-making tools because it adds decorative contour that adds to and defines the final form of your woodworking project. Used suitably, this tool is to the woodworker what a fine paintbrush is to an artist. It's all ... Read >

How to Use a Wood Planer

In the "old days" (whenever that was) planks were simply sawn out of logs and left to air dry. If you wanted to be able to look at the grain so that it could be matched with other wood, it had to be planed. If you wanted it surfaced, you used a long bed h... Read >

Which Sliding Compound Miter Saw is Best?

The sliding compound miter saw tops the list of woodcraft tools that can make precise and smooth angled cuts used in everything from fine cabinet work to house building. Its lesser cousins include cut-off saws, so-called "chop saws" and any miter saw with... Read >

Don't Buy a Lathe Pattern Copier: Make Your Own

Lathe pattern copiers are expensive and are not offered for many wood lathes. Pattern copiers are used to make copies of turned spindles from an original. Here's how to fabricate your own. You will need a segment of 1/2" aluminum tubing as long as your... Read >

Dress up Your Cabinets and Drawers with Dovetails

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Surplus Merchandise, the Direct Under Wholesale Source

The Austin Business Journal reported about a firm that ”buys and resells merchandise that has been closed out, overstocked or discontinued…to a wide range of retail outlets, from mom-and-pop shops to multinational chains such as Wal-Mart..”.

Businesses everywhere struggle with changing buying habits, business costs and government regulations.

Fads in clothing, toys, electronics, computers, furniture styles and eating habits change. Consequently, new unsold merchandise takes up warehouse space and ties up capitol.

Surplus liquidators buy inventories of unwanted, obsolete or excess merchandise, often as low at .10 on the dollar, providing a cash injection for the seller. This merchandise is then resold at prices substantially below wholesale. One way to source surplus merchandise is to search the Directory of U.S. Importers and Exporters, available in many public libraries.

Purchased in small quantities these products can be retailed or sold at auctions for substantial profit. And for the savvy surplus finder a substantial payday can result.

Dr. B James C Bruno
info@surplusopportunity.com
http://www.surplusopportunity.com

All Rights Reserved 2003

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Online Business Start-Ups: The Agony & The Ecstasy

Any business start-up can be difficult but the online business start-up is more so. Both business owners have the same problems of financing, product selection and marketing. However, the “brick and mortar” business owner has one major advantage over the online business start-up. The conventional business owner can see their potential customers. Their potential customers walk by the windows every day. They may even walk into the store and ask questions. With an online business, other than some hard to decipher website statistics, the only time you know you have a potential customer is when they contact you or order from you. This creates many sleepless nights.

At 2:00 a.m., an online business owner wakes up in a cold sweat. Where are the customers? Have I chosen the right online marketing strategy from the millions that are available? How do I know? Will a sale come in tomorrow or never? There are literally hundreds of concerns made more difficult by the invisibility of the potential customer. The agony of the online business start-up is in full swing. Will there be any ecstasy at the end of the road? What will it take?

Ecstasy will occur once the owner knows the business is successful. The elements of success are actually the same for the “brick and mortar” business as they are for the online business. The difference resides in the feedback mechanisms. The online business owner can’t count on that face-to-face meeting with potential customers when they enter the store or that fleeting glimpse of a customer as they walk by the window. An online business owner must create feedback mechanisms on their website which encourage customers to interact and let him/her know they were there.

Wouldn’t it be nice if you could get your potential customers to leave you their email addresses? Not only would this help you understand that people are actually visiting your site but it would also be helpful for future marketing efforts. As online business owners, how can we do this?

First, add a simple guest book to your site. Some people will voluntarily sign your guest book, but many will not. So, let’s add a little incentive for the potential customer. How about associating their signature in your guest book with a free drawing for one of your products (like www.sweet-vibrations.com, a one-of-a-kind jewelry site) or a free newsletter on an interesting topic (like www.aaronzwebworkz.com)? In this way, you offer something of value in exchange for their email address. And, it doesn’t have to cost you anything.

There are many free website guest books available online. We use a free guest book from www.htmlgear.com on our website www.obinstitute.com. Check it out!

Secondly, an online business owner can also add a refer-a-friend link on their website. Why not offer potential customers the ability to easily market for you? They may know a friend who would really be interested in your product. That friend might buy something from you, or sign your guest book. The website mentioned above, www.htmlgear.com also offers a free refer-a-friend link for your website. And, again, you can check out an example at www.obinstitute.com. Is there anything else we can add to a website to make our potential customer more visible before a sale? Yes, an online survey.

Thirdly, add an ongoing survey form regarding issues of importance to your potential customers? Most of us find it’s interesting to cast a ballot on an issue and then see what position others are taking. Remember, you have two purposes in mind for this strategy. The first is to make the potential customer and their visits to your website more visible to you. This will help maintain your sanity until someone actually orders. But, secondly, you are developing a website that people will return to in the future. This will increase the potential for sales.

Each time the potential customer interacts with the website, using a guest book, a survey or a refer-a-friend link, the online business owner is building a relationship with that potential customer. The more they like using your site, the more likely they are to return. The more often they return to your site, or tell others, the better your chances of the sale.

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Freelancing

Home bound workers can either consider telecommuting or freelancing. While telecommuting may keep you out of your home for some hours a week, online freelancing is a good way to make money if you are forced to stay at home. For example, homemakers, part-time students, retired folk, or others who wish to supplement their income from jobs or businesses can all consider freelancing.

Freelance Skill Sets

You can start earning as a freelancer as long as you have skills that someone is willing to pay for. For example, writers, web designers, photographers, and programmers can earn a substantial income by creating articles, websites, portfolios and software from home. The Internet is a hot and viable source of income for freelancers from around the world. Your target customers can be webmasters, online business owners, blog owners etc. For example, blogs and wikis are hot sources of income for freelance writers nowadays, and there's no reason why you can't tap into this market if you possess good writing skills.

Freelance Income

On the flip, your income may fluctuate from one month to another. As with all businesses, freelancing does not guarantee a stable paycheck at the end of the month. So keep a small kitty reserve for dry days or have another source of income for which you can work part-time. Be prepared to accept boring, low-level work initially just to keep the cash flow strong. Once you get a good reputation for providing original, high-quality work at reasonable price, then clients will flock to you.

Freelance Advantages

Probably the best thing about freelancing is that you get to work at your pace, in your own hours, from home, and be your own boss. That means, your shop is open 24x7. And as long as you provide good quality work and meet deadlines, your clients will remain happy with you.

In order to be visible, you also need to be seen and heard in the right places, like forums, blogs, online groups, etc. Spend time everyday to visit such sites because they are invaluable repository of freelance gigs and email addresses of prospects. Alternatively you can sign up with freelance sites like Elance.com, GetAFreelancer.com and Scriptlance.com where you can start bidding on projects and snag a few as early as today!

To conclude, a freelance business is one of the best ways to earn money from home and to work for your own self. If you've got a fair amount of time on your hands, maybe you too should consider freelancing as your full-time career alternative or supplementary income source.

(Hint: While you can find plenty of lucrative freelance assignments on Elance, the other sites mentioned above generally tend to feature lesser-paid projects. However, if you're just starting out as a freelancer, the competition on Elance can prove to be really tough. So you might want to first try GAF and Scriptlance to build up your portfolio, and then go for Elance.)


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